KATHMANDU, Nov 22: Nepal Tourism Board (NTB) and Centre for the Promotion of Imports from Developing Countries (CBI), the Netherlands government agency for trade and tourism, have signed a Memorandum of Understanding (MoU) to address the post earthquake tourism of Nepal with recovery measure in an effective way.
Sunil Sharma, officiating director, Public Relations and Publicity Department of NTB and Anne Kempers, director, Asia Department, of CBI, signed the MoU.
According to a press statement issued by NTB, the MoU have been signed with an objective to establish cooperation between the two parties in order to promote and market Nepal's tourism sector in the European market and to contribute to social marketing expertise of NTB and tour operators in Nepal.
"Both the parties have agreed to cooperate and pool resources for the purposes of capacity-building, training and research in tourism marketing related matters identified by and agreed between the parties," the statement added.
According to the statement, both the organizations have agreed to develop a campaign website www.nepalnow.org , which is already online, with factual information and stories from Nepal, especially from foreign tourists, develop a social media campaign to get the message out in the European market, including journalists and bloggers missions to Nepal, and implement a media campaign directed at the traditional media (newspaper, television, direct mailing), European tour operators and sector associations to support the social media campaign.
The statement further said NTB's website www.welcomenepal.com will take over the function of the temporary campaign website by mid-2016. The two sides will also coordinate with different tourism stakeholders in Nepal to align their activities under NTB.
Source: Published on Republica (22 Nov, 2015)
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